Why study Fashion Business and Technology?
Fashion meets impact
Clothing is universally bought, worn and interacted with, and therefore fashion plays a significant role in everyday life – giving it enormous potential to influence consumer behaviour and improve global practices.
- Gain the the knowledge, tools and insight to shape a more responsible, inclusive, and innovative fashion industry.
- Explore how data, digital platforms and sustainability intersect with consumer behaviour and global supply chains – equipping you to lead meaningful change in one of the world’s most dynamic sectors.
- With a strong industry focus and access to research informed by real-world practice, you’ll graduate ready to drive progress, improve lives and contribute to a fashion system that works better for people and the planet.
Preparing you to lead in the future of fashion
Discover our scientific approach to fashion business and technology. Join Programme Lead Jo Conlon as she introduces how we prepare students to thrive in the fashion industry.
Master's courses
Our master's in Fashion Business and Technology
We offer three MSc courses in Fashion Business and Technology, each which focus on a different area so that you can specialise in a particular aspect of the industry.
How you’ll learn
Teaching
You will be taught by different lecturers, many of whom conduct academic research in their specialist topic and have significant industry experience, which ensures our course content is up-to-date, and inspired by the latest discoveries of our research groups and the expertise of our staff.
The courses are campus-based and are delivered through a blended, flexible model. Students study a mixture of predominantly in-person, on campus activities, lectures and classes, and recorded video content and other materials from lecturers.
Research and self-study
Outside of your timetabled teaching time, you’ll also undertake group work, individual preparatory or set work, as well as any additional reading or research required from lectures. You’d be expected to spend approximately 30 hours of self-study time per week.
Dissertation project
As part of your master’s degree, you may need to complete a final project where you'll conduct a piece of empirical research that addresses a specific research question in a field related to your course. This may incorporate field or workplace-based investigation, data handling or a systematic review.
Where our MScs can take you
Industry
Our fashion graduates are well equipped for dynamic and creative careers across the fashion sector.
Alumni from our MSc courses have secured roles with leading companies including Burberry, Gucci, ASOS, Marks and Spencer, Harrods, and The Hut Group. Others have applied their skills in sectors such as retail, luxury goods, consultancy and even finance and tech, working with organisations like IBM, Mercedes Benz, Shell, and National Westminster Bank.
Whether your goal is to join a global brand or a fast-growing start-up, our strong industry links and staff expertise can help connect you with the part of the fashion world that most interests you.
Research
Some graduates choose to pursue further research after their MSc, developing their expertise in areas such as consumer behaviour, sustainable fashion, or digital technologies.
Our research-active staff and close ties to industry provide an excellent foundation for students who wish to go on to PhD study or enter research-led roles.
Variety of roles
Graduates from our MSc courses have gone on to become fashion buyers, marketing executives, sustainability consultants, product developers and digital content specialists. Others have launched their own businesses or worked in roles at the intersection of fashion, technology, and entrepreneurship.
With an MSc from Manchester, you’ll graduate with the insight, confidence, and strategic thinking to shape a career that reflects your interests – and makes an impact in one of the world’s most competitive and influential industries.
Why Manchester
Fashion heritage meets future thinking
Study in a city that helped shape the global fashion industry. Once known as ‘Cottonopolis’, Manchester remains a world-renowned centre for textile innovation and fashion thinking. At The University of Manchester, all our MSc courses are accredited, giving your qualification professional recognition.
Our new facilities are also worth shouting about – the Home of Engineering and Materials is a purpose-built space for innovation and collaboration, transforming how our students learn, research, and shape the future of fashion.
MSc projects
Examples of current and past projects
Take a look at a few examples of research projects our MSc students have completed as part of their final dissertation:
- Luxury Non-fungible Tokens (NFTs) Marketing in the Meta-Universe: A Psycho-Motivational and Behavioural Analysis of Generation Z Consumers
- The Impact of AI-Driven Smart Recommendations on Fashion E-Commerce Purchasing Decisions Among China’s Generation Z on Tiktok
- The Impact of Impulse Buying in Luxury Live Streaming: A case Study on Post-Purchase Experiences of British Generation Z Females
- Consumer Behaviour Analysis Towards High Jewellery Start-Ups: A Study on Gen Z Consumers in Europe
- The Impact of Sustainability-Driven Second-Hand Luxury Consumption on the Purchasing Behaviours and Values of Gen Z and Millennials in Europe
- The Algorithm Made Me Do It: How AI-Driven Personalisation Influences Impulse Buying Behaviour Among UK Gen Z Female Fast Fashion Consumers
- Assessing the Transferability of the Traffic Light Labelling from the UK Food Industry to the UK Fast Fashion Industry as an Attempt of Sustainability Standardisation.
How to apply
Apply for our Fashion Business and Technology MSc courses
If you’re interested in applying to the taught master's at Manchester, here’s what you need to know.
Contact us
Have any questions? Get in touch
Fashion Business and Technology enquiries
General postgraduate enquiries
- Tel: +44 (0)161 275 2077
- Email: study@manchester.ac.uk